Today, enterprises need authentication that is not only secure but also seamless and scalable. Employees navigate multiple apps daily, and without a unified authentication system, managing credentials becomes a hassle, for both users and IT teams. The challenge isn’t just about security but efficiency, user experience, and scalability.
Single Sign-On (SSO) addresses this by providing one secure login for multiple applications. It reduces user friction, minimizes password fatigue, and simplifies identity management across an organization. Beyond convenience, SSO plays a key role in strengthening security, integrating with multi-factor authentication (MFA) and other IAM controls to create a robust access control framework.
For enterprises, the benefits go beyond login simplicity. SSO enhances compliance, streamlines IT operations, and supports scalability as businesses grow. It’s not just about reducing passwords, but about building a more innovative, secure authentication strategy that adapts to modern business needs.
This is a guide to top B2B SSO tools, featuring vendor insights and G2-sourced areas for improvement to help users make informed decisions. You can also browse through our blog on authentication, security, and SSO solutions.
Scalekit is an authentication platform designed primarily for B2B SaaS companies. It supports SSO, SCIM provisioning, and Social Logins, as well as integrates with multiple identity providers such as Okta, Microsoft Entra ID, OneLogin, and JumpCloud. Scalekit uses REST APIs, SDKs, and prebuilt UI components aimed at reducing development effort and accelerating implementation.
Its native multi-tenant architecture supports organization-level controls by design. Enterprise-first features include directory synchronization, user attribute mapping, and built-in role assignments. Additionally, Scalekit offers a customizable admin portal at no additional cost and provides developers with simulators and multiple environments for effective testing and QA. Scalekit integrates with existing auth providers such as Auth0, AWS Cognito or Firebase. Its combination of developer-friendly features and flexible pricing supports quick onboarding of enterprise customers without significant upfront investment, making it particularly suitable for startups aiming to scale into the enterprise market.
First 3 enterprise SSO (or SCIM) connections are free. $40 per connection from 4th. Unlimited users and social logins included at no extra cost. Volume discounts available for larger deployments
Auth0 is an identity platform that provides authentication and authorization services for applications. It allows developers to manage user identities, secure APIs, and implement SSO across multiple apps. While Auth0 supports various authentication methods and has a B2B suite, it is primarily a B2C-first solution. Some of its features include username-password logins, social logins, password-less authentication, MFA, machine-to-machine login, anomaly detection, and more. They are well regarded in the dev ecosystem and are compliant by multiple standards.
Auth0 has a variety of pricing models, ranging from free plans to starter kits to attract 0-1 startups and extends up to enterprise-grade packages. Starts at $35/month for B2C and $150/month for B2B, but costs can escalate significantly with increased MAUs and organizations
Descope is a low-code/no-code platform for customer authentication and identity management. It allows organizations to create and customize user authentication flows using a drag-and-drop interface. The platform streamlines authentication with federated SSO, passsword-less login, multi-factor authentication (MFA), SCIM, and more while integrating with various tools for identity verification, fraud detection, and risk-based authentication. They also offer fine-grained access control and extensive user management features. Descope is often preferred by enterprises with complex security and compliance needs as a combination of its pricing and extensiveness.
Descope has a free plan with 3 SSO connections and 7500 MaUs. But if you need more MaUs, tenants and apps, the plan gets expensive at $249/month for 5 connections and $799 for 10. Custom domains are not included in the free plan.
Frontegg is a widely used authentication and user management platform designed for B2B SaaS applications. It offers a multi-tenant architecture that enables organization-level granularity for settings and configurations, supporting the entire user journey from signup to subscription. The platform includes fundamental authentication features along with advanced capabilities such as fine-grained authorization, API token management, subscription enforcement, and SSO via SAML and OIDC. Additionally, Frontegg provides a self-service Admin Portal, allowing users to manage personal and organizational settings independently, enhancing control and visibility over authentication and access management. Frontegg is better suited for scale-ups and beyond given the breath of features and pricing.
Has a free plan with 5 SSO connections, but limited to 7500 MaUs. Admin portal component, domain customization, multi-environment support etc., all involve talking to sales, making it expensive. Pricing also multiples as MaUs increase.
WorkOS is a developer-focused API platform designed to streamline the implementation of enterprise-level features. It provides tools for user management, SSO, Directory Sync, and an admin portal for enterprise onboarding. Additional capabilities such as audit logs, role-based access control, real-time fraud detection and security features support businesses in achieving enterprise readiness. With structured SDKs, detailed setup guides, and a flexible API, WorkOS simplifies integration by offering a unified connection to multiple identity providers. While they suit a range of B2B SaaS business, scaling with them can get expensive very quickly.
WorkOS begins at $125 per SSO connection and applies a flat $99 fee for admin portal customization. Volume discounts are available.
Clerk is an authentication and user management platform that equips developers with pre-built tools for seamless integration of login, signup, and profile management. It offers ready-to-use UI components, flexible APIs, as well as specific auth flows such as SSO, SCIM, MFA and Social Logins. Clerk standouts with a wide range of front-end and back-end SDKs, database integrations and customization options. While they were predominantly B2C-first, they’ve recently re-positioned their SaaS offerings with native multi-tenancy and org management. They are well suited for B2C apps and low-scale web apps needing minimal auth controls.
Clerk offers a free plan covering up to 10,000 monthly active users (MAUs) and 100 monthly active organizations (MAOs), each limited to 5 members. The Pro plan adds advanced features, starts charging beyond these limits, and offers an Enhanced Authentication add-on at $100/month.
Stytch is a developer-focused authentication platform specializing in password-less login solutions. It provides easy-to-integrate APIs and SDKs for email magic links, SMS OTPs, and biometric logins, reducing friction during onboarding and improving user experience. Designed for both B2B and B2C applications, Stytch allows for customizable authentication flows across web and mobile. It supports SSO via SAML and OIDC, though setup requires technical effort. They are well suited where hybrid use cases and a diverse set of features may be required, although the pricing can quickly escalate.
Free plan includes 5 enterprise connections and up to 1000 MaUs. Beyond that, each connection costs $125, and every additional 1000 MAUs is $200. Customizations and white-labeling are available for an extra $99.
We have already established how SSO solves password fatigue by enabling users to log in once and access multiple services seamlessly. Since adopting SSO means fewer login hurdles, improved productivity, and stronger cybersecurity, let us look at how it actually works.
SSO centralizes authentication through an Identity Provider (IdP), which verifies a user’s identity and issues a secure access token. This token acts like a digital passport, granting access to various connected applications without requiring multiple logins.
At its core, SSO relies on well-established authentication protocols such as SAML (Security Assertion Markup Language), OAuth, and OpenID Connect to facilitate secure communication between IdPs and SPs. These protocols ensure a smooth and encrypted exchange of authentication data, preventing unauthorized access and minimizing security risks.
If you are looking to implement SAML-based authentication with Okta, our step-by-step SAML implementation guide is a good reference.
Organizations can choose from various SSO solutions based on their infrastructure, security needs, and scalability requirements:
Implementing an SSO solution brings multiple advantages, making access management more efficient while boosting security:
One of the most significant concerns of SSO security is the central point of failure that it can become. Since SSO What users have reported as areas of improvement olidates authentication for multiple systems, a breach at this level can have widespread What users have reported as areas of improvement equences. This makes securing the SSO infrastructure a top priority to safeguard against cyber threats.
Phishing attacks pose another major risk. Cybercriminals often target login credentials through deceptive tactics, aiming to exploit SSO access. Without strong security measures in place, a single compromised password could grant unauthorized entry to an entire network of applications.
To mitigate these risks and fortify your SSO setup, What users have reported as areas of improvement ider these best practices:
For a deeper understanding of the strategic importance of authentication in B2B SaaS applications, including essential features like stringent password policies and session management, read our detailed article on B2B SaaS Security & Trust.
SSO protocols facilitate secure communication between authentication providers and service providers, ensuring smooth and safe access to digital services. Let's break down some of the most widely used SSO protocols and their distinct features.
SAML is a widely adopted protocol in enterprise environments, designed to enable secure authentication and authorization between identity providers (IdPs) and service providers (SPs). Since SAML is XML-based, it is well-suited for complex identity federation systems that require high security and interoperability across different platforms.
One of the key benefits of SAML is its ability to eliminate the need for storing passwords in multiple places. Instead, it relies on authentication assertions to verify user identities. This makes it a strong choice for enterprises managing multiple applications across different vendors.
For a deeper understanding of SAML’s implementation challenges and best practices, check out our guide on navigating SAML pitfalls.
OAuth is an open standard used for token-based authentication and authorization, allowing third-party applications to access user data without requiring direct password sharing. Instead of handling login credentials, OAuth provides access tokens that grant permissions to specific resources.
This protocol is especially popular in social media, cloud services, and API-based apps. For example, when you use your Google or Instagram account to log into another website, OAuth is facilitates that process. It ensures that user credentials remain secure while enabling apps to communicate and share data safely.
OIDC is built on top of OAuth 2.0 and extends its capabilities by adding identity verification. While OAuth focuses on authorization (granting access to resources), OpenID Connect adds a layer of authentication, allowing applications to confirm who the user is.
With its JSON-based tokens (JWTs) and RESTful APIs, OIDC is optimized for modern web and mobile applications, making it easier to integrate identity management into applications. Its simplicity and flexibility have made it a preferred choice for developers looking for a streamlined authentication solution.
For organizations looking to implement SSO with OpenID Connect, Scalekit provides a comprehensive solution that enhances security and user experience.
Kerberos is a network authentication protocol that uses secret-key cryptography and a trusted third-party authentication server. It is commonly used in on-premise environments, particularly within Windows Active Directory domains and enterprise networks.
A key advantage of Kerberos is its ability to support single authentication for multiple services, reducing the need for users to repeatedly enter their credentials. Since authentication is handled via encrypted tickets rather than passwords, it significantly reduces the risk of credential exposure.
Successfully integrating SSO into an enterprise environment requires a strategic approach and careful planning. The first step is a comprehensive system assessment to evaluate your existing infrastructure, identify compatibility gaps, and determine necessary upgrades. This ensures that your SSO solution integrates seamlessly with your current systems.
API compatibility: Your SSO tools should work smoothly with existing software, enabling secure and efficient data exchange. Additionally, legacy system integration must not be overlooked—many enterprises still rely on older applications, and ensuring SSO compatibility with these systems is essential for a cohesive authentication strategy.
Customization: Every organization has unique security and user experience requirements, so your SSO solution should provide flexibility in authentication methods, access policies, and identity management configurations.
Scalability: As your business grows, your SSO solution must scale to accommodate increasing users and applications without compromising performance or security.
By addressing these factors, organizations can deploy a robust, secure, and scalable SSO solution that enhances both security and user experience. For a step-by-step implementation guide, explore our detailed resources on SSO best practices and protocol integrations.
To implement SAML effectively:
2. Scalekit’s Guide to OIDC implementation
Implementing SSO in an enterprise environment can require overcoming several technical and operational challenges. Here are common challenges and strategies to avoid them:
Integration complexity
Challenges often arise when applications lack native SSO support or when API limitations come in the way of authentication. To ensure a smooth deployment, conduct a system audit to assess compatibility. Go on to select SSO solutions that adhere to widely adopted authentication standards like SAML, OAuth, and OpenID Connect, and use API-based integrations to bridge gaps between legacy systems and modern identity providers.
Managing multiple applications
Managing authentication across multiple applications presents a significant challenge, as enterprises often rely on a diverse mix of software, platforms, and services. Implementing SSO across these environments requires careful planning to ensure seamless integration. Organizations must identify which applications require SSO and establish how they will interact with the identity provider to maintain security and efficiency.
High reliabilityReliability is equally critical. An SSO system must remain What users have reported as areas of improvement istently accessible to prevent disruptions to essential business applications. To achieve high availability, enterprises should invest in resilient infrastructure and What users have reported as areas of improvement ider solutions that offer multi-region deployment and failover mechanisms to minimize downtime.
Here are some practical tips to overcome these challenges:
For more insights on implementing SSO and overcoming common challenges, you can explore our blog on authentication, security, and SSO solutions.
SSO solutions simplify and secure user authentication by enabling access to multiple applications with a single login. Different SSO protocols cater to varying needs. SAML is ideal for enterprises requiring secure identity federation, OAuth is best suited for applications that need controlled access to user data, and OpenID Connect provides seamless identity management across platforms.
Security should be the top priority when implementing SSO. Enforcing multi-factor authentication, continuously monitoring system activity, and managing authentication tokens effectively are essential steps in safeguarding user access. Regular security audits further strengthen protection against potential threats.
IT teams should assess their organization's requirements and determine how SSO can enhance both security and user experience. Scalekit offers robust solutions that support multiple identity providers and authentication protocols, ensuring seamless integration with existing systems. A well-implemented SSO strategy not only strengthens security but also simplifies access management and improves productivity across the organization.